Discipline Fitness

Client

Thomas F.

Project

Social Media Ads

Skills

Advertising Strategy
Targeting and Segmentation
Ad Creation and Copywriting
Analytics and Data Analysis
A/B Testing
Budgeting and Management
Conversion Tracking
Remarketing and Retargeting
Funnel Marketing

Audience Targetting

We start selecting specific groups of people based on demographics, interests, and behaviors

It helps us reach the most relevant audience

By doing this we maximize ad efficiency and incrase the likelihood of conversions

With social media advertising, we are able to target our ideal audience. You can choose who you show your ads. You can diversify and target anyone regardless of where they are in their customer journey. You have complete control.

Advertising Strategy

FACEBOOK STORIES
INSTAGRAM FEED
INSTAGRAM STORIES

To better reach our client’s target audience, the ad was distributed to various platforms through the Facebook News Feed to Ads being placed in Instagram Stories.

TESTIMONIAL

“Big shoutout to the LeadShark team for making a huge impact for my business generating leads”

THOMAS F.

Funnel Marketing

After clicking on the ad, the leads are directed to a landing page. This page summarizes the offer the leads will get in exchange for their contact information.
After clicking on the ad, the leads are directed to a landing page. This page summarizes the offer the leads will get in exchange for their contact information.

Let’s dive deeper into the landing page tracker. For this fitness client, we embedded a website tracker to track all website activities so we can leverage the collected data to reach new advertising (ROA).

By tracking the website’s activities, we can start to understand the actions, we can start to understand the actions people take after seeing the ads to better track conversions and measure return on advertising. The advertising platforms digest the data and tailor the ad delivery to people more likely to take action, based on conversion data from the funnel.

OUTCOME

The data collected from the client’s tracker shows that 634 people clicked the ad and were redirected to the landing page. Of the 634 people, 28.7% of them turned into leads during a this 2-week period snapshot (April 23-May 7).

Let’s start planning your project

Like what you see? Discover what we can do for you by contacting our team at LeadShark System.
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